Filed under: Web services
Bloglines, a blog subscription service controlled by Ask.com, announced in September that it would be shutting down. That changed today, when Bloglines and Ask.com owner IAC decided to keep Bloglines alive, but not under the Ask.com banner. Bloglines and its 2.7 million subscribers are being handed off to another IAC property, MerchantCircle, starting on December 1. MerchantCircle seems like an odd fit for Bloglines, considering that it's not a blog service or even a media property. In fact, it's an online advertising network for small businesses. MerchantCircle already has plans for Bloglines, like offering relevant local blog subscriptions to its 1.4 million local business users. In fact, the whole focus of the new Bloglines seems to be local, with "new deals and specials from local business owners" as a major part of the package.
[via TechCrunch]
Bloglines not shutting down, being taken over by MerchantCircle originally appeared on Download Squad on Fri, 05 Nov 2010 14:30:00 EST. Please see our terms for use of feeds.
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